Digital Marketing Executive

Key Responsibilities

As a Digital Marketing Executive, your responsibilities will include, but are not limited to:

• Strategy & Planning:
  • Assisting in the development and execution of comprehensive digital marketing strategies aligned with business objectives.
  • Conducting market research, competitor analysis, and audience segmentation to identify opportunities.
  • Setting up and managing digital marketing campaigns across various platforms.
• Content Marketing:
  • Creating, curating, and optimizing engaging content (e.g., blog posts, website copy, social media updates, email newsletters) for different digital channels.
  • Managing content calendars and ensuring timely publication.
• Paid Advertising:
  • Assisting with the planning, setup, and optimization paid social media campaigns (e.g., Meta Ads).
  • Monitoring ad performance, managing budgets, and optimizing for ROI.
• Social Media Management:
  • Managing and growing our presence across relevant social media platforms.
  • Scheduling posts, engaging with the community, and identifying trending topics.
  • Analyzing social media performance and engagement rates.
• Whatsapp Marketing:
  • Designing, implementing, and analyzing Whatsapp marketing campaigns, including newsletters, promotional blasts, and automated workflows.
• Analytics & Reporting:
  • Tracking, analyzing, and reporting on the performance of all digital marketing campaigns using tools like Google Analytics, social media insights, and CRM data.
  • Providing actionable insights and recommendations for optimization based on data.
• Website Management & CRO (Conversion Rate Optimization):
  • Working with website content management systems (CMS) to update content and ensure website health.
  • Identifying opportunities to improve user experience (UX) and conversion rates on landing pages and across the website.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (3 years) in a digital marketing role, preferably with hands-on experience across multiple digital channels.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Familiarity with various digital marketing tools (e.g., Google Analytics, Google Ads, Meta Business Suite, Whatsapp marketing platforms, SEO tools)
• Excellent written and verbal communication skills, with a keen eye for detail.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Proactive, self-motivated, and a team player.

Benefits:

•           Competitive salary plus bonus

•           Opportunities for career growth and development

•           A dynamic and collaborative work environment

If you are a highly motivated individual with a strong work ethic and a desire to contribute to our success, we encourage you to apply.

To apply, please submit your resume and cover letter to bioyoung2021@gmail.com