Digital Marketing Executive

• Develop Paid Ads strategies.
• Plan and execute Google and Social Media Ads campaigns.
• Research to identify suitable keywords.
• Create compelling ad copy.
• Analyse data to work out what is next required.
• Analyse landing pages to optimise conversion.
• Implement changes to improve performance of client campaigns.
• Has a sound understanding and is familiar with executing on Google and Social Media Ads.
• Managing budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Keeping track of data and analysing the performance of social media campaigns, and measuring effectiveness.
• Daily planning, executing, monitoring, and optimizing SEO & SEM and display campaigns on Google Adwords.
• Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile, and Social to maintain online brand presence, drive new user acquisition, retention, lead gen etc. based on trend and insights.
• Coordinating with Graphic Designer and other team members.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Identify and monitor industry trends in order to stay relevant with Digital Marketing approach to develop and implement analytic and insights strategies in relations to Digital Marketing.
• Content management for blog and website.
• Plan and manage our social media platforms.