Digital Marketing Executive

Company Profile

Lactaequip (M) Sdn Bhd is a renowned company in the marketing industry, dedicated to providing innovative solutions to customers. We value a culture of collaboration and continuous learning, and we offer a comprehensive benefits package to support the well-being of our employees.

Job Responsibilities

Develop and execute digital marketing strategies across various channels to drive business growth and engagement. The successful candidate will be responsible for:

• Creating and curating high-quality content for social media platforms, blogs, and newsletters
• Conducting market research and competitor analysis to stay ahead of industry trends
• Designing and implementing targeted online advertising campaigns to reach key audiences
• Managing and maintaining website content, ensuring accuracy and up-to-date information
• Developing and executing email marketing campaigns to nurture leads and customer relationships
• Analyzing and reporting on campaign performance, providing actionable insights for continuous improvement
• Collaborating with cross-functional teams to integrate digital marketing efforts with traditional marketing strategies
• Staying up-to-date with the latest digital marketing trends, tools, and technologies

Job Requirements

The ideal candidate will possess:

• A diploma or bachelor’s degree in marketing, business, or a related field
• 1-3 years of experience in digital marketing, with a focus on search marketing
• Strong knowledge of digital marketing channels, including social media, email, and search engine marketing
• Excellent content creation and copywriting skills
• Proficiency in marketing automation tools, such as HubSpot or Marketo
• Strong analytical and problem-solving skills, with the ability to interpret data and drive insights
• Effective communication and project management skills, with the ability to work collaboratively with cross-functional teams
• Adaptable and flexible, with a willingness to learn and take on new challenges
• Strong understanding of search engine optimization (SEO) principles and best practices
• Familiarity with Google Analytics and other web analytics tools