【全职招聘】课程销售 & 市场推广专员（咖啡 / 调酒 / 烘焙课程） Sale & Marketing Executive – Coffee / Bartending / Baking Courses

公司简介我们是一家位于 Johor Bahru / Kuala Lumpur 的职业培训机构，专注于 咖啡、调酒、烘焙 等餐饮相关的技能培训课程，为想进入咖啡馆、酒吧、西点烘焙等行业的学生与上班族，提供系统化、实战型的学习路径。我们正在招募一位 全职课程销售 & 市场推广专员，一起把我们的咖啡 / 调酒 / 烘焙课程推广给更多马来西亚的学生与年轻人。

一、主要工作内容（Job Responsibilities）分成两大部分：课程销售（Sales）+ 市场推广（Marketing）1. 课程销售 / 招生（Sales）1. 负责咖啡 / 调酒 / 烘焙课程的咨询、跟进与成交：   * 通过 WhatsApp、电话、社交媒体私信等渠道解答课程相关问题；   * 了解学生 / 家长 / 上班族的需求（例如：转行、兴趣爱好、想进咖啡馆工作等），推荐合适的课程组合；   * 引导完成报名、缴费、安排开课时间等流程。2. 跟进潜在客户（Leads）：   * 处理来自社交媒体、官网、线下活动、介绍转介绍等来源的咨询；   * 对潜在学员进行分类（高意向 / 一般 / 观望），定期回访；   * 提高咨询转化率，达成每月/每期的招生目标。3. 客户关系维护（CRM）：   * 关心在读学员上课进度与体验，收集学生反馈与好评；   * 维系毕业学员关系，方便后续推荐高级课程 / 其他课程；   * 协助处理简单的改期、转班等需求。4. 销售数据与目标：   * 记录每日/每周咨询量、成交量、转化率；   * 定期向上级汇报销售进展，提出优化建议；   * 完成个人和团队的销售 KPI。

2. 市场推广 / 品牌曝光（Marketing）1. 线上推广与内容运营：   * 协助运营公司官方社交媒体账号（例如 TikTok、Instagram、Facebook、小红书等）；   * 配合设计推广内容：课程介绍帖、学生作品分享、上课花絮、短视频等；   * 配合团队执行线上活动：早鸟优惠、限时促销、节日活动等。2. 线下推广与校园 / 行业合作：   * 与大学 / 学院 / 职训中心 / 咖啡馆 / 酒吧 / 烘焙店等建立基本合作与宣讲机会；   * 参与或筹备线下活动：Open Day、体验课、职业分享会、招聘会 / 教育展 Booth 等；   * 在活动现场向潜在学员介绍课程，收集联络方式并后续跟进。3. 活动与营销方案执行：   * 与团队一起策划推广活动（例如：好友推荐奖励、毕业作品展、咖啡拉花比赛等）；   * 协助执行线下活动现场布置、签到、拍照、简单记录；   * 活动结束后整理数据与反馈，评估效果。

3. 内部协作（Internal Coordination）1. 与课程顾问 / 讲师 / 运营团队保持紧密沟通：   * 确保销售话术与课程实际内容一致；   * 将学员常见问题与市场反馈及时传达给教学团队；   * 配合课程排期与开班计划，合理安排推广节奏与招生节奏。2. 完成上级安排的其他与课程销售和市场推广相关的工作。

二、任职要求（Requirements）必须条件（Must-have）1. 对 销售（Sales）和市场推广（Marketing） 有兴趣，愿意接受目标与业绩考核。2. 良好的沟通能力与亲和力：   * 喜欢与人聊天，不怕打电话 / 语音 / 面对面介绍课程；   * 能耐心听清楚对方需求，并清楚说明课程可以如何帮助他们。3. 语言能力：   * 能以 华语 进行沟通与简单写作；   * 会基本 英语（看课程资料 / 回复简单英文讯息）；   * 懂 Bahasa Melayu 为加分项。4. 对 咖啡、调酒或烘焙 有兴趣：   * 自己有上过相关课程 / 在咖啡馆 / 餐饮业工作经验更佳；   * 至少愿意学习这些行业的基础知识，方便向学员介绍。5. 具备在马来西亚合法工作身份（Malaysian / PR / valid work permit）。加分条件（Nice-to-have）* 有课程销售、教育顾问、电话销售、顾问式销售经验；* 有运营社媒账号、线上营销、内容创作经验；* 有筹办活动、校园推广、展会 Booth 经验；* 持有交通工具与驾照，愿意偶尔外出拜访合作伙伴 / 校园（可报销或有交通补贴）；* 不抗拒出镜，愿意偶尔在短视频或直播中出镜介绍课程。

三、薪资与福利（Compensation & Benefits）你可以根据公司情况修改，这里是模板：* 薪资结构：   * 薪资：RM 3,000 – RM 6,000（视经验与能力而定）；       * 销售提成（按报名人数或销售额计算）；       * 活动奖金 / 团队达标奖励。* 工作时间：   * 周一至周五 9:00–18:00；   * 个别活动 / 课程可能安排在晚上或周末，将提供调休或相应补偿。* 福利：   * EPF / SOCSO / EIS   * 年假、病假   * 内部课程学习与技能提升机会（可免费或优惠参加咖啡 / 调酒 / 烘焙课程）   * 销售奖金、项目奖金   * 电话津贴 / 交通补贴 / 出差补贴等（依公司政策）

四、发展与晋升（Career Growth）* 发展路径：   * 课程销售 / 市场专员 → 高级课程顾问 / Senior Marketing Executive →课程销售主管 / Marketing Lead → 校园渠道 / 业务拓展负责人。* 你会在这里获得：   * 对咖啡、调酒、烘焙与餐饮行业更深入的了解；   * 在教育培训 + F&B 融合赛道的实战经验；   * 销售、营销、活动策划、合作资源拓展等多项能力。

Company Introduction

We are a vocational training institution located in Johor Bahru/Kuala Lumpur, focusing on skills training courses related to the food and beverage industry, such as coffee, bartending, and baking. We provide a systematic and practical learning path for students and working professionals who want to enter the coffee shop, bar, and pastry baking industries. We are currently recruiting a full-time Course Sales & Marketing Specialist to help promote our coffee/bartending/baking courses to more students and young people in Malaysia.

I. Main Job Responsibilities Divided into two main parts:

Course Sales + Marketing1. Course Sales / Enrollment1. Responsible for consultation, follow-up, and closing deals for coffee/bartending/baking courses:

* Answering course-related questions via WhatsApp, phone, and social media private messages;

* Understanding the needs of students/parents/working professionals (e.g., career change, hobbies, wanting to work in a coffee shop, etc.) and recommending suitable course combinations;

* Guiding students through the registration, payment, and class scheduling processes.2. Follow up with potential clients (Leads):

* Handle inquiries from social media, the official website, offline events, referrals, etc.;

* Segment potential students (high intent/moderate/undecided) and follow up regularly;

* Improve inquiry conversion rates to achieve monthly/term enrollment targets.

3. Customer Relationship Management (CRM):

* Monitor the progress and experience of current students, and collect student feedback and positive reviews;

* Maintain relationships with graduated students to facilitate future recommendations for advanced/other courses;

* Assist with simple requests such as rescheduling and class transfers.4. Sales Data and Targets:

* Record daily/weekly inquiries, sales volume, and conversion rate;* Regularly report sales progress to superiors and provide optimization suggestions;

* Achieve individual and team sales KPIs.2. Marketing/Brand Exposure

1. Online Promotion and Content Operation:

* Assist in operating the company’s official social media accounts (e.g., TikTok, Instagram, Facebook, Xiaohongshu, etc.);

* Collaborate on designing promotional content: course introduction posts, student work sharing, class highlights, short videos, etc.;

* Collaborate with the team to execute online activities: early bird discounts, limited-time promotions, holiday events, etc.

2. Offline Promotion and Campus/Industry Partnerships:

* Establish basic partnerships and presentation opportunities with universities/colleges/vocational training centers/coffee shops/bars/bakeries, etc.;

* Participate in or organize offline events:

Open Days, trial classes, career sharing sessions, job fairs/education fairs, booths, etc.;

* Introduce courses to potential students at events, collect contact information, and follow up.

3. Event and Marketing Plan Execution:

* Plan promotional events with the team (e.g., referral rewards, graduation project exhibitions, latte art competitions, etc.);

* Assist with the execution of offline event setup, registration, photography, and basic record keeping;

* After the event, compile data and feedback, and evaluate the effectiveness.

3. Internal Coordination

1. Maintain close communication with course consultants/instructors/operations team:

* Ensure sales scripts align with the actual course content;

* Promptly communicate common student questions and market feedback to the teaching team;

* Coordinate promotion and enrollment pace according to course scheduling and class opening plans.

2. Complete other tasks assigned by superiors related to course sales and marketing.

II. Job Requirements **Must-haves:**

1. Interest in sales and marketing, and willingness to accept targets and performance evaluations.

2. Excellent communication skills and a friendly demeanor:

* Enjoy chatting with people and are not afraid to introduce courses via phone/voice/face-to-face;

* Able to patiently listen to the other party’s needs and clearly explain how the course can help them.

3. Language skills:

* Able to communicate and write in Mandarin;

* Basic English skills (for reading course materials/replying to simple English messages);

* Knowledge of Bahasa Melayu (Chinese Bahasa Melayu) is a plus.

4. Interest in coffee, bartending, or baking:

* Prior relevant coursework/work experience in a coffee shop/food industry is a plus;

* Willingness to learn the basics of these industries to facilitate introductions to students.

5. Possess legal work status in Malaysia (Malaysian / PR / valid work permit).Bonus Points (Nice-to-have):

* Experience in course sales, educational consulting, telemarketing, or consultative selling;

* Experience in managing social media accounts, online marketing, and content creation;

* Experience in organizing events, campus promotions, and trade show booths;

* Possess a vehicle and driver’s license, and be willing to occasionally visit partners/campuses (reimbursement or transportation allowance available);

* Not opposed to appearing on camera, and willing to occasionally appear in short videos or live streams to introduce courses.

III. Compensation & Benefits You can modify this according to your company’s situation. Here is a template:

* Salary Structure: * Salary: RM 3,000 – RM 6,000 (depending on experience and ability);

* Sales Commission (calculated based on the number of participants or sales volume);

* Activity Bonus / Team Target Achievement Bonus.

* Working Hours:* Monday to Friday 9:00–18:00;* Some activities/courses may be scheduled in the evenings or on weekends, in which case time off in lieu or appropriate compensation will be provided.

* Benefits:

* EPF / SOCSO / EIS

* Annual leave, sick leave

* Internal training and skills enhancement opportunities (free or discounted coffee/bartending/roasting courses)

* Sales bonuses, project bonuses

* Telephone allowance / transportation allowance / business trip allowance, etc. (subject to company policy)IV. Career Growth

* Career Path:* Course Sales/Marketing Specialist → Senior Course Consultant/Senior Marketing Executive → Course Sales Supervisor/Marketing Lead → Campus Channel/Business Development Manager.

* You will gain:* A deeper understanding of the coffee, bartending, baking, and food service industries;

* Practical experience in the education and training + F&B fusion sector;

* Multiple skills including sales, marketing, event planning, and partnership development.