Marketing Manager

Key Responsibilities:

Offline Marketing

·   Develop and implement offline marketing strategies aligned with business objectives

·   Plan and execute marketing campaigns (billboard, radio, TV, outdoor, flyers)

·   Manage on-ground activations, roadshows, exhibitions, trade shows, and events

·   Coordinate with vendors, printers, media agencies, and event partners

·   Oversee brand visibility at physical locations (stores, offices, signage, POS materials)

·   Manage sponsorships, partnerships, and community engagement initiatives

·   Track campaign effectiveness using foot traffic, lead generation, and sales data

·   Manage marketing budgets and ensure cost-effective execution

·   Ensure brand consistency across all offline marketing materials

·   Collaborate with sales and operations teams to support promotions and campaigns

Online Marketing

·   Develop and manage online marketing strategies aligned with company goals

·   Plan and execute campaigns across digital channels (social media, search, display, email)

·   Manage paid advertising campaigns (Meta, Google, TikTok, etc.)

·   Oversee social media content planning and online brand presence

·   Optimize website traffic, landing pages, and conversion funnels

·   Track, analyze, and report on campaign performance and ROI

·   Conduct A/B testing to improve ads, creatives, and targeting

·   Manage online marketing budgets and allocate spend efficiently (Manage paid advertising campaigns (Meta, Google, TikTok, etc.)

·   Oversee social media content planning and online brand presence

·   Stay updated on digital marketing trends, tools, and platform changes

·   Collaborate with internal teams, agencies, and content creators

Qualifications & Skills

·   Bachelor’s degree in Marketing, Business, or a related field

·   Proven experience in offline, online or digital marketing

·   Strong project management and vendor coordination skills

·   Excellent communication and negotiation abilities

·   Creative thinking with strong attention to detail

·   Ability to work in the field and manage multiple campaigns simultaneously

·   Experience in retail and FMCG (Particularly Food & Beverages)

·   Knowledge of media buying and planning

·   Experience managing large-scale events or regional campaigns

·   Strong understanding of digital advertising platforms and analytics tools

·   Experience with SEO, SEM, and social media marketing

·   Data-driven mindset with strong analytical skills

·   Excellent communication and project management abilities

·   inventory and fulfillment