Marketing Executive - Marketplace

Full job description

Department Marketing

LevelEntry Level

LocationKuala Lumpur

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

Note: This is a general job post to apply for fresh graduate role openings in Shopee MY’s Marketing team. You may indicate the specific role(s) that you’re interested to explore in your resume or during subsequent interviews.

Key Responsibilities:

• Assist in planning, executing, and optimizing marketing campaigns across digital and offline channels.
• Work closely with cross-functional teams (e.g., Business Development, Operations, Design) to ensure seamless campaign execution.
• Monitor and analyze key marketing metrics, generating insights for improvement.
• Support Shopee’s promotional events, online sales campaigns (e.g., 9.9, 11.11, 12.12), and product launches.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in budget tracking, invoicing, and reporting for marketing activities.
• Stay updated with the latest industry trends and consumer behavior insights to refine marketing strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, with availability to start work full-time in 2026.
• 0-2 years of experience in marketing, digital marketing, or e-commerce (fresh graduates are welcome to apply).
• Strong analytical skills with the ability to interpret campaign performance data.
• Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, or SEO platforms is a plus.