Regional Head Of Sales

Key Responsibilities

1. Sales Strategy & Business Planning

• Develop and implement aggressive, commercially driven sales and marketing strategies to achieve and exceed regional revenue targets.
• Develop annual, quarterly, and monthly sales plans based on market trends, business objectives, and project requirements.
• Identify new market opportunities, customer segments, and sales channels to accelerate business growth.
• Translate company objectives into clear regional sales strategies and actionable plans.

2. Sales Team Leadership

• Lead, recruit, coach, mentor, and develop a high-performing and results-oriented property sales team.
• Build a strong sales culture focused on accountability, discipline, teamwork, and continuous improvement.
• Establish clear individual and team objectives, KPIs, and performance expectations.
• Develop succession plans and identify high-potential talent within the sales organization.

3. Performance & KPI Management

• Drive sales performance at both team and individual levels against agreed KPIs and revenue targets.
• Conduct regular performance reviews and implement corrective action plans where required.
• Monitor sales productivity, lead conversion, booking rates, closing rates, and revenue performance.
• Motivate the team through effective sales incentives, recognition, and performance initiatives.

4. Sales Process & Conversion Management

• Oversee the end-to-end sales process, from lead generation and qualification through presentation, negotiation, booking, and conversion.
• Identify gaps and bottlenecks within the sales funnel and implement initiatives to improve conversion rates.
• Ensure consistent execution of sales processes, policies, and best practices across the region.
• Work closely with relevant internal teams to ensure a seamless customer journey and sales execution.

5. Regional Operations & Sales Activities

• Strategically plan and manage sales team deployment for weekend duties, roadshows, exhibitions, launches, and property site galleries.
• Ensure adequate manpower coverage and effective deployment based on project priorities and expected customer traffic.
• Oversee regional sales activities and ensure execution is aligned with business objectives.

6. Training & Talent Development

• Design and conduct advanced sales training and development programmes to enhance product knowledge, sales techniques, negotiation skills, and closing capabilities.
• Continuously identify capability gaps and develop targeted coaching and training initiatives.
• Conduct regular sales clinics, role plays, and performance coaching sessions to improve team effectiveness and close rates.

7. Sales Reporting & Market Intelligence

• Prepare and present comprehensive monthly sales performance reports, forecasts, pipeline analysis, and market intelligence to Senior Management.
• Provide insights on market trends, competitor activities, customer behaviour, pricing, and sales opportunities.
• Develop accurate sales forecasts and proactively identify potential risks and opportunities.
• Use sales data and market insights to support strategic decision-making.

8. Marketing, Branding & Campaign Management

• Drive strategic marketing initiatives and ensure strong alignment between marketing activities and sales objectives.
• Work closely with internal marketing teams and external partners to develop effective campaigns, promotions, launches, and lead-generation initiatives.
• Strengthen brand positioning and market presence within the Southern Region.
• Ensure marketing activities translate into measurable leads, sales opportunities, and revenue.

9. Customer Relationship Management

• Develop and implement long-term customer relationship strategies to enhance customer satisfaction, retention, referrals, and repeat business.
• Strengthen relationships with key customers, property networks, agents, business partners, and other relevant stakeholders.
• Identify opportunities to improve the overall customer experience throughout the sales journey.
• Drive initiatives that encourage customer advocacy and referral business.

10. Other Responsibilities

• Undertake ad-hoc assignments, special projects, business initiatives, and operational duties as assigned by Management.
• Represent the company professionally at industry events, launches, roadshows, and other business engagements when required.

Requirements

• Bachelor’s Degree or Diploma in Business, Marketing, Real Estate, Property Management, or a related discipline.
• Minimum 8–10 years of relevant sales experience, preferably within the property development or real estate industry.
• Proven experience in leading and managing a sizeable property sales team.
• Strong track record of consistently achieving and exceeding sales targets.
• Strong understanding of the Southern Malaysia property market, particularly Johor and surrounding areas.
• Excellent leadership, communication, negotiation, presentation, and interpersonal skills.
• Strong commercial acumen with the ability to analyse market trends, sales data, and business performance.
• Highly driven, proactive, resilient, and results-oriented.
• Strong ability to work independently while collaborating effectively with Senior Management and cross-functional teams.
• Willingness to travel extensively within the Southern Region when required.
• Possess a valid driving licence and own transportation.

What We Offer

• A senior leadership opportunity with significant ownership of the Southern Region.
• Attractive remuneration package with performance-based incentives.
• Opportunity to lead and grow a high-performing regional sales organization.
• Exposure to major property projects and strategic business initiatives.
• Dynamic, entrepreneurial, and performance-driven working environment.