Executive/ Senior Executive-Marketing

Responsibilities

Brand Management

o Plan and execute Marketing and Communication strategies & plans

o Drive campaign implementation by working closely with internal teams, external vendors, agencies, & partners.

o Identify gaps and initiate plans to achieve business targets and brand objectives

o Ensure communications, marketing updates and tracking of projects are delivered timely

o Manage campaign budgets and expenses

Monitoring & Reporting

o Monitor restaurant sales and menu mix trending; and prepare regular reporting & analysis

o Monitor campaign result & effectiveness; and prepare post-campaign report

Menu & Pricing Strategies Development

o Work with all key stakeholders to roll out new product innovations

o Assist in menu & price change initiatives

Competitor Tracking & Analysis

o Keep track of competitor activities and trending and compile reports whenever required

General marketing support

o Participate & provide support to any ad-hoc or team projects, and on-ground activities as and when required (e.g. new store opening)

o Track and process marketing expenses

Requirements:

• Candidate must possess at least a Degree in Advertising, Marketing, Business or equivalent.
• Minimum 2 years of working experience in the areas of Brand and Marketing experience
• Intermediate knowledge of marketing concepts and principles
• Proficiency in MS Office, including Word, PowerPoint and Excel
• Able to analyse and translate data, trends and forecasts into actionable plans
• Passionate team player with a positive “can-do” attitude
• Strong communication and interpersonal skills
• Excellent organisational and time management skills
• Good understanding of digital and social marketing best practices
• Basic copywriting, editing and proofreading skills will be an added advantage