Chief Marketing Officer (CMO) — Brand & Growth Director

Key Responsibilities

1. Brand Strategy & Global Positioning

• Define and execute global brand strategy and positioning
• Establish brand identity (premium / quant / EA-driven / low spread)
• Drive differentiation (execution quality / performance capability)
• Standardize brand visuals (VI) and content tone (professional / credible / data-driven)
• 👉 Goal: Build a “trustworthy and profitable” brand perception

2. Global PR & Media Strategy

• Build a global media ecosystem:
  • Tier-1 media (e.g. Reuters / Bloomberg)
  • Industry media (FX / Crypto)
  • KOLs & social media channels
• Lead:
  • Press releases & PR campaigns
  • Brand events & industry exposure
  • Rankings & partnerships
• 👉 Strengthen brand authority and credibility

3. User Growth & Conversion (Core)

• Build and optimize a full-funnel growth model: Awareness → Content → Community → Signup → Deposit → Trading → Referral
• Responsible for:
  • Performance marketing (Google / Meta / TikTok)
  • Content growth (short video / live streaming)
  • Conversion optimization (landing pages / funnel / onboarding)
• 👉 Goal: Drive scalable user acquisition and AUM growth

4. IB & Channel Development

• Design IB commission and incentive models
• Build a global partner network (SEA / Middle East / LATAM)
• Develop KOL-driven channel growth
• 👉 Create scalable and viral growth channels

5. Product Marketing & Monetization

• Lead go-to-market for key products:
  • Gold EA / automated trading
  • Copy trading systems
  • Quant strategies
• Develop:
  • High-conversion product positioning
  • Real performance showcase (e.g. Myfxbook)
• 👉 Improve conversion and trust

6. Data-Driven Growth & ROI

• Manage key metrics: CPA / LTV / ROI
• Optimize:
  • Channel mix
  • Budget allocation
  • Conversion funnel
• 👉 Ensure measurable and scalable growth

7. Team Leadership

• Build and lead cross-functional growth teams (media / performance / community / design)
• Establish KPI and performance systems
• 👉 Drive execution excellence

Requirements

• Bachelor’s degree or above (Marketing / Finance / Media preferred)
• 5–10 years in brand, growth, or marketing roles
• Experience managing teams (10+ preferred)

Core Competencies

✅ Brand

• Experience building a brand from 0 to 1
• Background in finance or internet brands

✅ Growth (Key Focus)

• Performance marketing
• Content growth (social / short video)
• Community conversion (Telegram / Discord)

✅ Industry Knowledge

• FX / Gold / CFD
• EA / Copy Trading / IB models
• MT4 / MT5 platforms

Ideal Profile (Preferred Backgrounds)

• FX / CFD platforms
• Crypto exchanges
• CMOs from internet companies